Who We Are
The Clean Rivers Coalition works within communities and across stakeholders to deliver water awareness and behavior change campaigns and programs in an equitable, inclusive, and culturally appropriate manner that reaches and benefits diverse populations. The coalition is comprised of over 60 partners across Oregon and Washington, including local municipalities, state and federal agencies, watershed councils, soil & water conservation districts, and water-related nonprofits.
Outreach Campaigns & Programs
Follow the Water
Follow the Water is a public outreach campaign with the mission to bridge clean water and healthy communities through education and engagement in Oregon, Southwest Washington, and communities along the Columbia River. Follow the Water both shares content directly via its social media and web pages, and also offers a wide array of ready-to-use content for other organizations to share with their own audiences.
What’s Your Lawn Style?
Created in partnership with OSU Extension, the What’s Your Lawn Style? campaign offers a series of videos geared towards low, medium, or high maintenance lawn management styles using little to no chemicals. This campaign relies on strictly ambient digital advertising, providing viewers access to educational webpages and videos.
Level Up Your Lawn
Created as a next step to the What’s Your Lawn Style? campaign, Level Up Your Lawn utilizes Community-Based Social Marketing (CBSM) to incentivize a targeted audience to enact behavior change around their lawn maintenance practices, primarily targeting the use of “weed and feed” products which contain the harmful chemical 2,4-D. After a successful pilot, this campaign has received congressional funding for a statewide rollout in 2026-2027.
Latinx Landscaper Program
In collaboration with Northwest Center for Alternatives to Pesticides (NCAP), the Latinx Landscaper program offers free environmental stewardship training to Spanish-speaking landscaping professionals. Attendees of the virtual series will receive education on environmental protection, the health dangers of pesticide pollutants, and efficient, sustainable pesticide-free landscaping practices. After a successful pilot in Clackamas County, OR and Clark County, WA, the program is slated for an expanded rollout in 2026-2027.
Green Up Your Lawn Program (Pilot)
In collaboration with Clark County Public Works and the WSU Extension Clark County Master Gardeners, Green Up Your Lawn is an off-shoot of the What’s Your Lawn Style? campaign that offers in-person presentations on low or no-chemical lawn maintenance to residents in Clark County, WA. These presentations are offered both indoors to interested groups (such as garden clubs, HOAs, or service groups), and as on-site, hands-on demonstrations outdoors in local neighborhoods.
Mission and Vision
Build the bridge between clean water and healthy communities through education and engagement.
Clean Rivers Coalition’s Mission
Diverse communities are engaged in creating
Clean Rivers Coalition’s Vision
and enjoying clean water.
Clean Rivers Coalition 